Director of Programmatic at JCDecaux Middle East. I build the systems, the data and the shows that made programmatic out-of-home in this region real — measurable, automated, unmissable.
Built for MENA & Life in Programmatic DOOH — the region's programmatic conversation, hosted.
Recognised work and press across the pDOOH and ad-tech industry.
Published POV on attention, automation and where out-of-home goes next.