
Director of Programmatic at JCDecaux Middle East. Fifteen years turning screens into signal — building the systems, the shows and the standard for programmatic out-of-home across the region.
Years across programmatic, OOH and ad-tech — operator, not observer.
Podcasts hosted — Built for MENA & Life in Programmatic DOOH.
Region redefining what out-of-home can be. Front row, hands on.